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Mission
Onsite Power Marketing is a new firm dedicated to providing
quality independent sales representation for suppliers to
the onsite power/distributed generation industries in the
Rocky Mountains and Far West.
The OPM Difference
Onsite Power Marketing is a new kind of independent marketing
organization for the onsite power industry. We have strong
beliefs about what independent marketing organizations should
and shouldn’t do.
Should:
- Find customers the supplier can’t find on their
own
- Relieve the supplier of the risk and cost burden of maintaining
permanent field sales employees
- Carefully qualify opportunities to avoid wasting the suppliers’
resources
- Be technically competent and knowledgeable
- Be market-savvy with a strong sales and marketing skill
set
- Thoroughly understand the supplier’s products and
value proposition
- Provide an honest, efficient and accurate communication
conduit between the client and the supplier.
- Understand and be in synchronicity with the supplier’s
core values
- Control transaction costs for both supplier and rep
Shouldn’t:
- Add an excessive margin burden to the sale in the form
of high commissions and sales expenses
- Waste time and supplier resources on poorly qualified
opportunities
- Limit opportunities by clinging to outdated methods and
market structures
- Waste resources on assets that don’t generate revenue
- Duplicate the supplier’s resources (engineering,
project management, order control)
- Make unreasonable promises to clients or demands on the
supplier
- Behave in a fashion that reflects poorly on the supplier
- Sit still waiting for the phone to ring
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